Gary Comer sailing on Lake Michigan circa 1950; Copywriter of the Year, 1962; in Wisconsin, 1980s, by Archie Lieberman <br>1950 & 60s Images from Comer Family Archives; 1980s © Archie Lieberman

Gary Comer sailing on Lake Michigan circa 1950; “Copywriter of the Year,” 1962; in Wisconsin, 1980s © Archie Lieberman; Images one & two courtesy of Comer Family Archives

I never lost the curiosity to know what was beyond the wall, any wall I encountered.” — Gary Comer

Gary Comer grew up in an old brick house on the corner of 69th and Kimbark Streets in the Grand Crossing neighborhood on Chicago’s South Side. He attended Paul Revere Elementary School and Hyde Park High School. Imbued with a strong love of Lake Michigan from an early age, Mr. Comer became a world-class competitive sailor, winning the North American Star Class championships and a bronze medal in the Pan American Games in 1959. Mr. Comer worked as a copywriter for Young & Rubicam Advertising. In 1962, he was voted “Copywriter of the Year” by the Chicago Copywriters Association. In 1963, he founded the direct merchant company, Lands’ End. Mr. Comer served as President and CEO until 1991 and then Chairman of the Board until 2002. Under his leadership, Lands’ End was recognized as one of the “100 Best Companies To Work For In America” in 1993, from 1998 to 2000, and 2002. In 2002, Mr. Comer sold Lands’ End and turned his full attention to philanthropy.


Related Content

One Man’s Gifts To The Community That Spawned Him, by Rick Kogan Chicago Tribune, February 1, 2009.

Paying the Freight, and Relishing the Ride by Andrew Revkin, The New York Times, November 13, 2006.

Lands’ End Founder Had Heart for City by Rick Kogan, Chicago Tribune, October 5, 2006.

The Cruise That Became A Cause by Rick Kogan, Chicago Tribune, September 30, 2001.

For more about the history of Lands’ End, please visit Lands’ End Heritage.

Growing up on the South Side of Chicago

Gary Comer near his childhood home on Chicago's South Side.

Gary Comer near his childhood home on Chicago’s South Side. Courtesy of Comer Family Archives

When I was 7 years old, my mother had friends who owned a house at the edge of Lake Michigan, at the end of 72nd Street, on the South Side of Chicago. Behind the house was a strip of sand beach where we had permission to swim. It became a family destination on hot summer days. Bordering the north side of this little beach, extending boldly out into Lake Michigan, much further than we could swim, was a wood-piling seawall. On top of the seawall, rows of hedges and trees effectively shielded the members of the South Shore Country Club from the prying eyes of the outside world.

I had a burning desire to know what was on the other side of that barricade. Surely it was something glorious (it was downtown Chicago). This would later become an obsession to know what was at the end of Lake Michigan and then what was on other side of Lake Superior and across the Atlantic and Pacific Oceans. I thought back then, when I was 7 years old, if I only had a little boat, I could paddle to the end of the wall and see what was beyond it. The thought never left me. A few years later, as a freshly minted teenager, I joined a Chicago Park District boat shop program and began to build a kayak. Although the kayak was never finished (providently), I met sailors from the local yacht club who took me under their wing and taught to me to sail in exchange for my services as a bottom sander and scrubber. It eventually led to having my boat, followed by having my own business. I never lost the curiosity to know what was beyond the wall, any wall I encountered.

—Gary Comer