One day in 1999, as he was driving up Michigan Avenue, Gary Comer had an idea. He imagined an unprecedented project — to document the city of Chicago at the millennium. Born on the South Side in 1931, the life-long Chicagoan, avid photographer, and founder of Lands’ End decided to fund a unique year-long undertaking called Chicago in The Year 2000 (CITY 2000). From his early career as a copywriter for the Young & Rubicam advertising agency, Gary understood the power of storytelling. He knew his hometown was full not only of brilliant architecture but also of stories. Those who knew Gary well recognized the familiar twinkle in his eye as the first spark of an idea led to a flurry of activity… This one was going to be BIG.